Portfolio by Service - Art Direction

Art Direction

The term art director is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games. Various artists may create or develop specific parts of an art piece or scene; but a sole art director unifies the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.